Content Area Codes

Select two to four content areas that best correspond to your paper or session and list those code numbers on your cover sheet.

00 Acculturation 01 Advertising Effects 02 Aesthetic/Hedonistic Consumption 03 Affect and Emotion 04 Aged Consumers 05 Attitudes and Intentions 06 Attribution/Self-Perception 07 Bargaining/Negotiation Models 08 Behavioral Decision Theory 09 Behavioral Learning Theory

10 Brand Equity 11 Brand Loyalty 12 Buyer Interaction 13 Categorization 14 Causal Modeling Issues 15 Charity and Gift Giving 16 Child/Adolescent Consumers 17 Choice Models 18 Clothing and Fashion 19 Cognition

20 Cognitive Structure 21 Communication and Persuasion 22 Consumer Education/Information 23 Consumer Satisfaction/ Dissatisfaction/Complaining 24 Consumer Socialization 25 Critical Theory 26 Cross-Cultural Research 27 Deceptive Advertising 28 Decision Support Systems 29 Diffusion and Innovation

30 Drug and Alcohol Consumption 31 Economic Analysis 32 Economic Psychology 33 Effects of Marketing Variables 34 Experiential Effects 35 Family Decision-Making 36 Food and Nutrition 37 Gender Issues 38 Grief/Death 39 Group Decision Making

40 Health and Safety Issues 41 Imagery 42 Impression Formation 43 Industrial/Organizational Buying 44 Inference Making 45 Information Processing 46 Information Search/Overload 47 Internet & Technology 48 Involvement 49 Learning

50 Leisure and Recreation 51 Life Course/Life Span 52 Lifestyle and Psychographics 53 Literary Theory 54 Macro-Level Consumer Behavior 55 Memory 56 Minority Issues 57 Motivation 58 Multi-Attribute Models 59 Opinion Leadership

60 Packaging 61 Patronage Behavior 62 Perceived Risk 63 Perceptual Processes 64 Personality 65 Philosophy of Science 66 Post-Positivist Inquiry 67 Price Perception 68 Product Knowledge and Expertise 69 Product Perception and Preference

70 Promotions 71 Public/Not for Profit Issues 72 Public Policy/Social Issues 73 Quality of Life 74 Reference Groups 75 Retail Display Effects 76 Retailing and Store Image 77 Sales Promotion 78 Scripts and Schemas 79 Self Concept

80 Self Control 81 Services 82 Situation/Context Effects 83 Social Class 84 Social Influence 85 Sociological Analysis 86 Source Effects 87 Symbolic Consumption/Semiotics 88 Textual Interpretation 89 Theory Construction

90 Time Consumption 91 Values and Beliefs 92 Variety Seeking/Product Trial