Conference Objectives Competitive Papers
Co-Chairs Special Topic Sessions
Host Institutions Content Area Codes
Submission Deadline Methodological Area Codes
Submission Requirements  


Conference Objectives
  The conference goal is to provide a forum for Asia-Pacific scholars and scholars from around the world to present and be exposed to the latest research related to consumer behavior. Given global attendance, we expect rich academic and non-academic cross-cultural experiences. There will be two forums for the presentation of research: competitive papers and special topic sessions.

Co-Chairs
  The co-chairs for the proposed conference will be Professor Rami Zwick, Marketing Department, the Hong Kong University of Science and Technology and Professor Tu Ping, the Chairman of the Marketing department at the Guanghua School of Management, Peking University, Beijing, China.

Host Institutions
  The conference will be co-hosted by The Hong Kong University of Science and Technology and Peking University, China.

Submission Deadline
  Competitive papers and special session proposals must be sent as an email attachment before or on November 1, 2001.

Submission Requirements
 

Cover Page
All competitive papers and special topic session proposals must include a cover sheet with the information below.

- Contact Person
- Contact Person's Affiliation, Address, Phone #, FAX #, Email address
- Title of Paper or Session
- Submission Type: Competitive Paper or Special Topic Session
- Content Area Codes (two to four, more details)
- Methodological Area Codes (one to three, more details)
- For all Authors and Participants: Address, Phone #, Fax #, Email address

For Competitive Papers only, indication of whether the submission is made under:

Option 1:
To be published in its entirety in the ACR Proceedings (Asia Pacific Advances in Consumer Research, Volume 5). If you choose Option 1, the paper must not be published in, accepted for publication by, or submitted to any journal or other conference proceedings and should present the results of completed research projects. Authors are asked to identify any previous publications or submissions that use the same data sources as the submitted papers.

Option 2:
Not for Publication in the ACR Proceedings - a competitive paper to be presented in a session with only an extended abstract published in the Proceedings.

Acknowledgement of Receipt
We will acknowledge receipt of the submission by e-mail to the contact person.


Competitive Papers
  Competitive papers should be sent as an email attachment to Rami Zwick <mkzwick@ust.hk>
Papers dealing with substantive, methodological, or theoretical topics in consumer research are sought for competitive paper sessions. It is expected that all accepted papers will be presented by at least one of the authors at the conference.

Format and Style for Competitive Papers
The first page should be the cover sheet described earlier. The second page should state the title of the paper only (not the authors), followed by a 75 to 100 word abstract. Authors that chose not to publish their paper in the Proceedings should include on the next pages a 500-1,000 word, extended abstract to be included in the conference Proceedings which should provide a summary of the paper, including conceptualization, method, and major findings.

The next page should restate the title and begin the body of the paper.

The body of the paper must not exceed 20 double-spaced pages in total length, including all tables, figures, notes, and references. This length restriction assumes the use of a font no smaller than 12 points, no more than 75 characters per line, and no more than 26 lines per page including headers and footnotes. Papers must follow the current style of the Journal of Consumer Research except that tables, figures, and footnotes are to be included within the text, not appended to the end of the paper.

Judging/Notification/Publication
Judging of papers will be blind. Reviewers will evaluate each paper on the basis of research quality, contribution to the field of consumer behavior, and interest of the topic to ACR members in general and those in the Asia-Pacific region in particular. Notification of acceptance or rejection will be made by January 1, 2002. Authors of accepted papers will have a short time to modify and revise their papers based on reviewer comments.

Final acceptance of competitive and working papers is conditional upon receipt of the paper or extended abstract by March 1, 2002,

(a) revised in substance and style as deemed necessary by the Program Co-Chair, and

(b) submitted as an email attachment in the correct format for the ACR Proceedings.

Competitive papers accepted under Option 1 (publication of the full paper) must be presented at the conference and will be published in the 2002 copyrighted proceedings, Asia Pacific Advances in Consumer Research, Volume 5. Each author of an accepted paper will be required to sign a form releasing the copyright of the paper to the Association for Consumer Research.


Special Topic Session
  Special Topic Session proposals should be sent as an email attachment to Ping Tu <tuping@gsm.pku.edu.cn>

Special topic sessions are intended to provide opportunities for focused attention on topics of special importance and interest to consumer researchers in general and those in the Asia-Pacific region in particular. They are viewed as appropriate when competitive paper submissions would be unlikely to generate a cohesive session on the topic.

Sessions are 90 minutes long. Proposals should be limited to no more than four papers (or three papers and a discussant). We want to promote discussion between the participants and the audience from which a larger understanding of the topic can emerge. Discussion leaders are urged to be very brief in their remarks to allow adequate time for audience discussion.

Content
Special topic session proposals should include:

a) The cover sheet described earlier,

b) A list of the speakers and the titles of their presentations,

c) The name of the discussion leader (if any),

d) A statement that each speaker has agreed to serve if the proposal is accepted,

e) The session proposal,

f) A short 75 to 100 word abstract of each presentation for publication in the conference program, and

g) A longer 500-1,000-word abstract of each presentation for evaluation by the Program Committee.

The session proposal should describe the objective of the session, its general orientation, the likely audience, the issues and topics to be covered, and why the session is likely to make an important contribution to consumer research.

Format and Style
A copy of the proposal should be submitted as an email attachment.The entire proposal, including the cover sheet and abstracts, must not exceed eight single-spaced pages in length. This length restriction assumes the use of a font no smaller than 12 points, no more than 75 characters per line, and no
more than 52 lines per page including headers and footnotes.

Judging/Notification/Acceptance
The Program Committee will evaluate special topic session proposals based on:

  • Importance of the topic to consumer research in general and to the conference goals in particular,
  • Completeness of the proposal and presentation descriptions,
  • Stage of completion of the research to be presented, and
  • Opportunity afforded for a discussion of the ideas embodied in the papers.

Notification of acceptance or rejection will be made by January 1, 2002. Acceptance is contingent on the session chair's agreeing to write a short (250 to 500 word) overview of the session in addition to providing extended abstracts (500 to 1000 words) for each paper presented. All of these will be included in the published Proceedings. Extended abstracts are due by March 1, 2002 in the correct format for the ACR Proceedings. Presenters in accepted sessions may, if they wish, submit their papers for inclusion in the Proceedings instead of the extended abstract. Content, format, and punctuality standards for these papers are the same as those mentioned earlier for competitive papers and are due by March 1, 2002.


Content Area Codes



Methodological Area Codes