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Session 1
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08:30 - 10:15 (May 17, Fri))
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1A : Consumer Education, Information and Satisfaction
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Assessing Customer Satisfaction
With Non-Profit Organizations: Evidence From Higher Education |
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Zhilin YANG (City University of Hong
Kong, Hong Kong) & Kim FAM (City University of Hong Kong,
Hong Kong)
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International marketing communication language: An exploratory
analysis of advertising in Italy
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Laura ANCILLI (Swinburne University
of Technology, Australia) & Val CLULOW (Swinburne University
of Technology, Australia)
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Pioneer Brand and Information search: A study in Rural India
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Pingali VENUGOPAL (XLRI, India)
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A Critical Assessment
of SERVQUAL's Applicability in the Banking Context of China |
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Lianxi ZHOU (University of Guelph, Canada)
& Ye ZHANG (Zhejiang University, China) & Jia XU (Zhejiang
University, China)
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The Spatial Representation
of the Determinants Of Customer Satisfaction: A Latent Structure
Multidimensional Scaling Approach |
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Jianan WU (Tulane University, USA),
Wayne S. DESARBO (The Pennsylvania State University, USA),
Pu-Ju CHEN (The Pennsylvania State University, USA) &Yao-Yi
FU (California State University, USA)
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1B : Industrial/Organizational Buying, Diffusion and Innovation
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Chair: Reinhard ANGELMAR (INSEAD, France)
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"Fighting Culture"
- Mobile Phone Consumption Practices as Means of Consumer Resistance
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Risto J. MOISIO (University of Southern
Denmark, Denmark) & Soren ASKEGAARD (University of Southern
Denmark, Denmark)
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Profiling Internet users
based on their propensity to adopt online shopping |
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Malaika BRENGMAN (University of Brussels,
Belgium) & Maggie GEUENS (University of Brussels, Belgium)
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Adopting Technological
Innovations when New Introductions are Expected: The Mediating
Role of Anticipated Regret |
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Chuan-Fong SHIH (Wake Forest University,
USA) & Hope Jensen SCHAU (Temple University, USA)
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An Integrative Model
on the Antecedents of Buyer Decision-Making Uncertainty in Organizational
Purchasing |
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Tao GAO (Hofstra University, USA), Yunfeng
WANG (Hebei University of Technology, China), M. Joseph SIRGY
(Virginia Tech, USA) & Monroe M. BIRD (Virginia Tech,
USA)
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A Dynamic Relationship
Approach and Complex Exchange Study within Service Activities:
Towards "Extended" Interface Management |
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Frederic JALLAT (Groupe ESCP-EAP, France)
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1C : Special Session: Interpretive Brand Theory
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The Embodied Brand: The
Use of Brand Symbols in Body Expressions |
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Anders BENGTSSON (Lund University, Sweden)
& Dannie KJELDGAARD (University of Southern Denmark, Odense,
Denmark)
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Metaphor in Branding
and Theory of Brands |
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Fabian F. CSABA (Bilkent University,
Ankara, Turkey)
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Brand as a Global Ideoscape |
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Soren ASKEGAARD (University of Southern
Denmark, Odense, Denemark)
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Brand Personality: Test
of a Human Personality Scale and of the Brand/Human Personality
Congruence |
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Jean-Marc FERRANDI (University
of Dijon, France), Dwight MERUNKA (Universite d'Aix-Marseille
III, France), Pierre Valette-FLORENCE (University Pierre Mendes-France,
France) & Virginie DE BARNIER, EDHEC School of Management,
France) |
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