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The full program, including short abstracts, is now available for download here (39 A4 pages).

 

 
May 16, 2002 (THU)

06:00 PM - 09:00 PMWelcome Reception

 

May 17, 2002 (FRI)

08:30 - 10:15 Session 1
1A Product Perception, Preference and Learning
1B Industrial/Organizational Buying, Diffusion and Innovation
1C Special Session: Interpretive Brand Theory

10:15 - 10:45Coffee break

10:45 - 12:30 Session 2
2A Attribution/Self-Perception and self control
2B Acculturation, Buyer Interaction and Imagery
2C Special Session: The Effect of Preference Measurement on Preferences

12:30 - 02:00Lunch

02:00 - 03:45 Session 3
3A Advertising Effects
3B The Young and the Old
3C Special Session: Determinants of Online Consumer Behavior: A Comparative Perspective

03:45 - 04:15Coffee Break

04:15 - 06:00 Session 4
4A Consumer Education, Information and Satisfaction
4B Economic Psychology
4C Special Session: Predicting Consumer Behavior by Implicit Attitudes


May 18, 2002 (SAT)

08:30 - 10:15 Session 5
5A Cross-Cultural Research I
5B

Family Decision-Making
5C Special Session: The Negative Effect of Thinking on Consumer Choice

10:15 - 10:45Coffee break

10:45 - 12:30 Session 6
6A Cross-Cultural Research II
6B

Quality of Life and Health and Safety Issues
6C Special Session: Values of Young Asia Pacific Consumers: Consumption, Tradition and Innovation

12:30 - 02:00Lunch

02:00 - 03:45 Session 7
7A Cross-Cultural Research III
7B

Information Processing
7C Internet & Technology

03:45 - 04:15Coffee Break

04:15 - 06:00 Session 8
8A Behavioral Decision Theory
8B Communication, Persuasion and Brand Equity and Loyalty
8C Attitudes and Intentions