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Session 7
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02:00 - 03:45 (May 18, Sat)
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7A : Cross-Cultural Research III
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Psychological Experience
of Attitudinal Ambivalence as a Function of Manipulated Source
of Conflict and Individual Difference in Self-Construal |
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Kiwan PARK (University of Michigan,
USA), Joseph R. PRIESTER (University of Michigan, USA), Richard
E. PETTY (Ohio State University, USA), Kyu-Hyun LEE (Hannam
University, Korea) & Yu-Peng Wang (Shih Chien University,
Taiwan)
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Consumer Vanity: A Cross-Cultural
Study in the U.S. and China |
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Paul Z. WANG (University of Technology,
Australia)
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Cultural psychology and
its significance to consumer research |
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Giana M. ECKHARDT (AGSM, Australia)
& Michael J. HOUSTON (University of Minnesota, USA)
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Consumer Susceptibility
to Interpersonal Influence and Identity: An Examination of the
Underlying Relationships in Korea |
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Fredric KROPP (Monterey Institute of
International Studies, USA), Anne M. LAVACK (University of
Regina, Canada), David H. SILVERA (The University of Tromso
, Norway) & Bong Jin CHO (Keimyung University, Korea)
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Country of Origin Effects
on Expectation of Service Quality for Life Insurance among Thai
Consumers |
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Krairoek PINKAEO (Bangkok University,
Thailand) & Mark SPEECE (Bangkok University, Thailand)
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7B : Information Processing
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Beyond Information Search:
Browsing as Consumer Information Acquisition |
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Lan XIA (University of Illinois
at Urbana-Champaign, USA) & Kent B. MONROE (University of
Illinois at Urbana-Champaign, USA) |
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A New Intelligent Tour System Based
on Web Mining Technique
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Tung-Shou CHEN (National
Taichung Institute of Technology, Taiwan), June-Horng SHIESH
(National Taichung Institute of Technology, Taiwan),Yuan-Cheng
Cheang (National Taichung Institute of Technology, Taiwan) &
Chi-Te HUANG (Providence University, Taiwan) |
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Metrics for Designing
Web Pages |
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Surendra N. SINGH (University
of Kansas, USA), Nikunj DALAL (Oklahoma State University, USA)
& Sanjay MISHRA (University of Kansas, USA) |
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The Role of Evoked Range
in the Integration of Discrepant Sales Forecasts: Process and
Resultant Bias |
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Anne ROGGEVEEN (Babson College,
USA) & Gita Venkataramani JOHAR (Columbia University, USA) |
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Expectation Disconfirmation
as A Moderator of Brand Extension Evaluation |
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Joseph W. CHANG (UMIST, UK)
& Yung-Chien LOU (National Chengchi University, Taiwan)
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7C : Internet & Technology
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Gender and Identity Play
on the Net - Raising Men for Fun? |
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Lola C.P. CHEN (University of Exeter,
UK), Andrea DAVIES (University of Exeter, UK) & Richard
ELLIOTT (University of Exeter, UK)
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The Relationship between
the Use of the Internet and Subjective Leisure Activity |
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Leyland PITT (Curtin University of Technology,
Australia), Ian PHAU (Curtin University of Technology, Australia)
& Fen TEO (Curtin University of Technology, Australia)
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Consumer Purchase Behavior
as Influenced by Online Retailers' Provision of Customer Services:
The Case of Unobservable Customer Service Quality |
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Hao ZHAO (Rutgers University, USA) &
Yong CAO (University of Iowa, USA)
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Paradoxes and Technology
Adoption: A Retail Banking Analysis |
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Catherine MUNENE (Edith Cowan University,
Australia), Simone PETTIGREW (Edith Cowan University, Australia)
& Katherine MIZERSK (Edith Cowan University, Australia)
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Exploring Online Buying
and Online Trust in China |
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Fang LIU (University of Western Australia,
Australia), Jamie MURPHY (University of Western Australia,
Australia) & Mark DIXON (University of Western Australia,
Australia)
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