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Session 3
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02:00 - 03:45 (May 17, Fri)
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3A : Advertising Effects
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The Effect of Circadian
Arousal, Endorser Expertise, and Argument Strength on Attitudes
Toward the Brand and Purchase Intention |
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Chanthika PORNPITAKPAN (National University
of Singapore, Singapore)
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The effectiveness of
emotional and rational advertising messages in positive and
negative contexts |
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Dominika MAISON (University of Warsaw,
Poland), Patrick De PELSMACKER (Universiteit Antwerpen Management
School, Belgium) & Maggie GEUENS (University of Brussels,
Belgium)
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Chinese Consumers' Attitudes
Towards Offensive Advertising: A Challenge for International
Marketers |
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Kim Shyan FAM (City University of Hong
Kong, Hong Kong), David WALLER (University of Technology,
Australia), Zhilin YANG (City University of Hong Kong, Hong
Kong) & Regan LAM (City University of Hong Kong, Hong
Kong)
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Sinolization: How to
Advertise to Chinese Consumers |
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Xin ZHAO (University of UTAH, USA) &
Russell W. BELK (University of UTAH, USA)
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A Content Analysis of
Environmental Advertising: Studies of Japanese, Thai, Chinese
and American Advertisements |
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Worawan ONGKRUTRAKSA (Tokai University,
Japan)
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3B : The Young and the Old
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Compulsive behavior:
A Framework for Identifying Children at Risk |
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Pingali VENUGOPAL (XLRI,
India) |
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Children's influence on family purchase
behavior: the role of family structure
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Maggie GEUENS (University
of Brussels, Belgium), Gitte MAST (University of Brussels, Belgium)
& Patrick De PELSMACKER (Universiteit Antwerpen Management
School, Belgium) |
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Teaching Children to
be Safe: A study of the Intervention effectiveness of a Puppet
Show |
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Simone PETTIGREW (Edith Cowan
University, Australia) |
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Segmenting the Senior
Market: Professional and Social Activity Level |
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Bert WEIJTERs (Vlerick Leuven
Gent Management School, Belgium) & Maggie GEUENS (Vlerick
Leuven Gent Management School, Belgium) |
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Australia, Alcohol and
the Aborigine: Alcohol Consumption Differences between Mainstream
and Indigenous Australians |
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Ronald GROVES (Edith Cowan
University, Australia) & Simone PETTIGREW (Edith Cowan University,
Australia) |
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| 3C : |
Special Session:
Determinants of Online Consumer Behavior: A Comparative Perspective
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Chair: Hairong LI
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Discussant: Hairong LI
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Products and Services
in E-commerce: A Consumer Psychology View |
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Curtis HAUGTVEDT (The Ohio State University,
USA)
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Consumers' Perception
of the Internet as a Marketing Channel |
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Cheng KUO (National Chengchi University,
Taiwan)
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Characteristics of Online
Consumers in China |
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Simon CAO (Software Center Inc., China)
& Frank JIANG (Smith Kline and French Labs, China)
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The Current Status of
E-commerce in China: Challenges and Solutions |
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Linbo JING (Institute of
Finance and Trade Economics, Chinese Academy of Social Sciences,
Beijing, China) |
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