|
Session 8
|
04:15 - 06:00 (May 18, Sat)
|
|
 |
8A : Behavioral Decision Theory
|
|
Implicit Expected Utility
Theory for Decision Making and Choice |
|
|
W. Fred van RAAIJ (University of Tilburg,
The Netherlands) & Gewei YE (Ohio State University, USA
and University of Tilburg, the Netherlands)
|
|
|
|
|
|
A Dynamic Choice Process: How Choices Generate Biased Memory
that Influences Future Choices
|
|
|
Cathy Yi CHEN (UCLA, USA) & Shi
ZHANG (UCLA, USA)
|
|
|
|
|
|
Impact of situational factors on
Chinese mall shoppers' buying decision
|
|
|
Guijun ZHUANG (Xi'an Jiaotong University,
China), Nan ZHOU (City University of Hong Kong, Hong Kong)
& Fuan LI (Eastern Kentucky University, USA)
|
|
|
|
|
|
Trip Distance and Time
Duration Judgments |
|
|
Yong-Soon KANG (Binghamton University,
USA) & Paul M. HERR (University of Colorado, USA)
|
|
|
|
|
|
An Exploratory Investigation
into Impulse Buying Behavior in a Transitional Economy: A Study
of Urban Consumers in Vietnam. |
|
|
Thi Tuyet Mai NGUYEN (National Economics
University, Hanoi- Vietnam), Kwon JUNG (KDI School of Public
Policy and Management, Seoul, Korea), Garold LANTZ (Monmouth
University in New Jersey, USA) & Sandra G. LOEB (Zaporozhzhia
Institute of Economics and Information Technology, Zaporozhzhi,
Ukraine)
|
|
|
|
8B : Communication, Persuasion and Brand Equity and Loyalty
|
|
Measuring Brand Equity
among Thai Consumers: An Individual Consumer Approach |
|
|
Saravudh ANANTACHART (Chulalongkorn
University, Thailand)
|
|
|
|
|
|
Dimensions of Credibility
in Marketing Communication |
|
|
Martin EISEND (Freie Universitat Berlin,
Germany)
|
|
|
|
|
|
A Case for Replication:
Fitting Product Variants Data to the Dirichlet Model |
|
|
Rachel KENNEDY (University of South
Australia) & Jaywant SINGH (South Bank University, UK)
|
|
|
|
|
|
An Exploration of the
Relationships between Innate Innovativeness and Domain Specific
Innovativeness |
|
|
Gilles ROEHRICH (Ecole Superieure des
Affaires, France), Pierre Valette-FLORENCE (Ecole Superieure
des Affaires, France) & Jean-Marc FERRANDI (IUT d'Auxerre,
France)
|
| |
|
|
|
Capturing the Image of
Second-hand Stores: Investigating the underlying image dimensions |
|
|
Malaika BRENGMAN (University of Brussels,
Belgium), Maggie GEUENS (University of Brussels, Belgium)
& Tine FASEUR (Ghent University, Belgium)
|
|
|
|
8C : Attitudes and Intentions
|
|
The Effects of Dissimulation
on the Accessibility, Confidence, Persistence and Predictive
Power of Weakly Held Attitudes |
|
|
Jaideep SENGUPTA (Hong Kong University
of Science and Technology, Hong Kong) & Gita V. JOHAR
(Columbia University, USA)
|
|
|
|
|
|
Consumer evaluations
of Brand Extensions: Empirical Evidences from China |
|
|
Guoqun FU (Peking University, China)
& John SAUNDERS (Aston Business School, Birmingham, England)
|
|
|
|
|
|
Impact of playground
communication on environmental friendliness: An exploratory
study. |
|
|
Wim JANSSENS (University of Antwerp,
Belgium), Maggie GEUENS (Vlerick Leuven Gent Management School,
Belgium & Patrick De PELSMACKER (Universiteit Antwerpen
Management School, Belgium)
|
|
|
|
|
|
Consumer Beliefs and
Attitudes Toward Marketing: An Emerging Market Perspective |
|
|
Tsang-Sing CHAN (Lingnan University,
Hong Kong) & Geng CUI (Lingnan University, Hong Kong)
|
|
|
|
|
|
Personality and Normative
Influences on Online Shopping Behavior |
|
|
Chung-Leung LUK (City University of
Hong Kong, Hong Kong)
|
|
|
|
|
|
Sun and surf or adventure:
Who plays what tourist roles? - An Australian perspective |
|
|
Robyn McGUIGGAN (University of Technology,
Sydney, Australia) & Jo-Ann FOO (Eureka Strategic research,
Australia)
|
|
|
|
< go back
|
