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Session 4
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04:15 - 06:00 (May 18, Sat)
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4A : Product Perception, Preference and Learning
| Chair: Joseph
W. CHANG (UMIST, UK) |
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Assimilation and contrast
effects on consumers' choices |
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Hao SHEN (CEIBS, China)
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Consumers' Views of University Promotion Campaign - Evidence
from Malaysia, Singapore and Hong Kong
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Kim Shyan FAM (City University of Hong
Kong, Hong Kong), Brendan J. GRAY (University of Otago, New
Zealand), Regan LAM (City University of Hong Kong, Hong Kong)
& Zhilin Yang (City University of Hong Kong, Hong Kong)
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Consumer Perceptions of Value: A Multi-Item Scale for Its
Measurement
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Md. Humayun Kabir CHOWDHURY (Yokohama
National University, Japan) & Shuzo ABE (Yokohama National
University, Japan)
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National Identity, Consumer
Ethnocentrism and Product Preferences in Vietnam: A Conjoint
Analysis |
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Garold LANTZ (Monmouth University, USA),
Sandra LOEB (Institute of Economics and Information Technology,
Ukraine), Tuyet Thi Mai NGUYEN (National Economics University,
Vietnam) & Tang Van KHANH (National Economics University,
Vietnam)
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Profiling Consumer Groups
of Green Products in a Transition Economy: China |
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Yong GAO (University of Hong Kong, Hong
Kong), Fang GU (University of Hong Kong, Hong Kong), Quoqing
GUO (University of Hong Kong, Hong Kong) & David K. TSE
(University of Hong Kong, Hong Kong)
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4B : Economic Psychology
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The Persuasive Power
of Warranties: The Effects of Competing Signals, Supporting
Quality Information, and Need for Cognition |
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Subimal CHATTERJEE (Binghamton University,
USA), Timothy B. HEATH (Miami University, USA) & Debi
Prasad MISHRA (Binghamton University, USA)
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Toward Understanding
of Dual Entitlement Principle in Consumer Fair Price Judgments |
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Alexey NOVOSELTSEV (Catholic University
of Leuven, Belgium) & Luk WARLOP (Catholic University
of Leuven, Belgium)
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Antecedents and consequences
of moral ties in close marketing relationships. |
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Kare SANDVIK (Buskerud University College,Norway.),
Bendik M. SAMUELSEN (Norwegian School of Management BI, Norway)
& Havard HANSEN (Norwegian School of Management BI, Norway)
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Consumer Response to
Volume Display: Product Attitude, Price
Evaluation, and Purchase Intention |
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Miyuri SHIRAI (Yokohama National University,
Japan)
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A Stock-Price-Concerned
Messages Analysis System on the Data Mining Technique |
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June-Horng SHIESH (National Taichung
Institute of Technology, Taiwan), Tung-Shou CHEN (National
Taichung Institute of Technology, Taiwan), Yi-Chen LIAO (National
Taichung Institute of Technology, Taiwan) & Chi-Te
HUANG (Providence University, Taiwan)
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4C : Special Session: Predicting Consumer Behavior by Implicit Attitudes
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Using the Implicit Association
Test to study the relation between consumer's implicit attitudes
and product usage |
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Dominika MAISON (University of Warsaw,
Stawki 5/7, 00-183 Warsaw, Poland)
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When implicit attitude
measures predict brand choice - and when they don¡¦t
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Michaela WANKE(Universitat Erfurt, Germany),
Henning PLESSNER(Universitat Heidelberg, Germany), & Malte
Friese(Universitat Heidelberg, Germany)
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Partially structured"
attitude measures to enhance behavioral prediction |
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Patrick T. VARGAS (University of Illinois,
USA)
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Consumer persuasion as
a function of explicit and implicit self-beliefs |
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S. Christian WHEELER(Stanford University,
USA), Pablo BRINOL(The Ohio State University, USA), &
Richard E. PETTY(The Ohio State University, USA)
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