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Session 2
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10:45 - 12:30 (May 17, Fri)
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2A : Attribution/Self-Perception and self control
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Consumer Causal Reasoning
on Product Failure |
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Moonkyu LEE (Yonsei University, Korea)
& Moonhee CHA (Yonsei University, Korea)
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Cognitive Dissonance
and the Development of a Sustainable Consumption Pattern |
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John THOGERSEN (Aarhus School of Business,
Denmark) & Folke OLANDER (Aarhus School of Business, Denmark)
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Understanding the Psychology
of Mood-Alleviative Consumption: A Control Theoretic Perspective |
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Harri T. LUOMALA (University of Vaasa,
Finland) & Philip E. LEWIS (University of Vaasa, Finland)
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Exploring the sources
of self-efficacy in consumer behavior |
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Francine GARLIN (University of Technology,
Sydney, Australia) & Robyn McGUIGGAN (University of Technology,
Australia)
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Does Language Matter?
A Study of Bilinguals' Responses to Questionnaires Framed by
Language |
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Roger MARSHALL (Nanyang University,
Singapore), Eliza KANG (Nanyang University, Singapore), Kang
Wai GEAT (Nanyang University, Singapore) & Kok CHEW (Nanyang
University, Singapore)
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2B : Acculturation, Buyer Interaction and Imagery
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Shopper's Paradise
- Hong Kong: Poststructuralism and Acculturation |
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Wing-sun LIU (The Hong Kong
Polytechnic University, Hong Kong) & Richard ELLIOTT (University
of Oxford, UK) |
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Behavioral Acculturation among Korean
Americans
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James W. GENTRY (University
of Nebraska-Lincoln, USA), Sunkyu JUN (Hongik University, Korea),
Yong Jin HYUN (Ajou University, Korea), Seungwoo CHUN (University
of Nebraska-Lincoln) & Suraj COMMURI (University of Missouri-Columbia,
USA) |
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Why Do They Tell? Antecedents
to Consumers' Disclosing Intimacy with Service Employees |
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Havard HANSEN (Norwegian
School of Management, Norway)¡@ |
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The Effect of Affect
and Initial Expectation on Information Seeking and Judgments |
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Catherine YEUNG (Hong Kong
University of Science and Technology, Hong Kong) & Robert
S. WYER, Jr. (Hong Kong University of Science and Technology,
Hong Kong) |
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Australians and Their
Leisure Time |
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Simone PETTIGREW (Edith Cowan
University, Australia) |
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2C : Special Session: The Effects of Option Presentation and
Preference Measurement on Elicited Preferences
| Chair: Dipankar
CHAKRAVARTI |
Discussant: Dipankar
CHAKRAVARTI |
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Partitioning Prices
of Hedonic and Utilitarian Components of Products:
Salience Effects on Information Processing, Evaluations and
Choice |
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Dipankar CHAKRAVARTI (University of
Colorado, USA) & Joydeep SRIVASTAVA (University of California,
USA)
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Generated and Selected
Favorites: On Availability as a Cue for Preference |
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Yuval ROTTENSTREICH (University of Chicago),
Sanjay SOOD (UCLA, USA) & Lyle BRENNER (University of
Florida)
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Coping with Ambivalence:
The Effect of Removing a "Fence Sitting"
Option on Consumer Attitude and Preference Measurement |
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Stephen M. NOWLIS (Arizona State University),
Barbara E. KAHN (University of Pennsylvania) & Ravi DHAR
(Yale University, USA)
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