Session 5
08:30 - 10:15 (May 18, Sat)

5A : Cross-Cultural Research I
Chair: Nan ZHOU

To Choose or to Reject: It Is up to Who I Am. The impact of self-construal on decision strategy

Yinlong ZHANG (University of Pittsburgh, USA), Vikas MITTAL (University of Pittsburgh, USA) & Larry FEICK (University of Pittsburgh, USA)

Perceptions and Patronage of Ethic Portal Sites: An Exploratory Study of Chinese Internet Users

Wenyu DOU (St. Cloud State University, USA), Boonghee YOO (St. Cloud State University, USA) & Ma Liang YU (South China University of Technology, China)

Responses to Global and Local Appeals in Chinese Television Advertising (video)

Russell BELK (University of Utah, USA) & Nan ZHOU (City University of Hong Kong, Hong Kong)
American Brand Names and Chinese Consumers: A Relationship Model

Lily Chunlian DONG (University of Kentucky, USA), Scott B. DROEGE (University of Kentucky, USA)
Distributional Patterns of Consumer Expenditure Tested in Two Cultures: How Men and Women Expect From Each Other

X.T. WANG (University of South Dakota, USA)


5B : Family Decision-Making

 The Perils of Predicting Partners' Product Preferences

Davy LEROUGE (KULeuven, Belgium) & Luk WARLOP (KULeuven, Belgium)
Judgments of relative influence in family decision-making using observations

Christina Kwai-Choi LEE (Hong Kong University of Science and Technology, Hong Kong) & Sharon E. BEATTY (University of Alabama, USA)
Love and money: Chinese couples' decisions on wedding expenses

Kara CHAN (Hong Kong Baptist University, Hong Kong) & S. F. CHAN (Lingnan University, Hong Kong)

Which Comes First, Product Knowledge or Brand Knowledge?

Saeran DOH {Saeran Doh(S&R Global Consulting)}
A Market Segmentation Based on Life Events

Anil MATHUR (Hofstra University, USA), Euehun LEE (Sejong University, Korea) & George P. MOSCHIS (Georgia State University, USA)


5C : Special Session: The Negative Effect of Thinking on Consumer Choice
Chair: Itamar SIMONSON

The Role of Thought in Decision Biases and Bias (Over-) Correction

Joseph R. PRIESTER(University of Michigan, USA), Utpal M. DHOLAKIA (University of Michigan, USA) & Monique A. FLEMING (University of Michigan, USA)
Post Choice Effects of Pre-Choice Adaptation

Ziv CARMON (INSEAD, France), Klaus WERTENBROCH (INSEAD, France) & Marcel ZEELENBERG (Tilburg University, Netherlands)
The Effect of Thinking on Preferences for Uncertain Advantages

Itamar SIMONSON (Stanford University,USA), Thomas KRAMER (Stanford University,USA), & Maia YOUNG (Stanford University,USA)



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