Session 6
10:45 - 12:30 (May 18, Sat)

6A : Cross-Cultural Research II

In Search of a Broadened Paradigm for Cross-Cultural Study: The Influence of Bicultural Competence On Cross-Cultural Chinese Consumption

Jufei KAO (City University of New York, The Graduate Center/Baruch College, USA)

Compensation Structure in the Chinese Travel Services Industry: Problems and Solutions

Lily Chunlian Dong (University of Kentucky, USA), Scott B. DROEGE (University of Kentucky, USA) & Nancy B. JOHNSON (University of Kentucky, USA)

A Meta-Analysis of the Relationships between Happiness, Materialism, and Spirituality in the U.S. vs Singapore

William R. SWINYARD (Brigham Young University, USA), Ah-Keng KAU (National University of Singapore, Singapore) & Hui-Yin PHUA (Media Research Pte, Ltd, Singapore)

Traditionalism and Modernism in Chinese Weddings: Spousal Materialistic Contributions and Expectations

Francis PIRON (Nanyang Technological University, Singapore) & Hong Xia ZHANG (Peking University, China)

Understanding Software Piracy in Collectivistic Countries

C. Simmons LEE (The Nanyang Technological University, Singapore) & Brian R. TAN (The Nanyang Technological University, Singapore)

Profiling Chinese Consumers Styles - A Cross-Cultural Generalizability Study of the Consumers' Decision-Making Style

Sio Wang NG (Macao Polytechnic Institute, Macao)


6B : Quality of Life and Health and Safety Issues

Psychographic Segmentation of Beijing Adult Population and Food Consumption

Anthony Chun-Tung LOWE (RMIT University, Australia) & Anthony WORSLEY (Deakin University, Australia)
Fear Appeals in Anti-Tobacco Campaigns: Cultural Considerations, Role of Fear, Proposal For an Action Plan
Karine GALLOPEL (Universite de Rennes, France) & Pierre Valette-FLORENCE (Universite Pierre Mendes-France, France)
Drifting Away from the Consumption Spiral: Trait Aspects of Voluntary Simplicity
Helene CHERRIER (University of Arkansas , USA)
Quality of Life in Singapore: An Analysis of the Influence of Materialism Religiosity
Kau Ah KENG (National University of Singapore, Singapore), William R. SWINYARD (Brigham Young University, USA) & Phua Hui YIN (National University of Singapore, Singapore)


6C : Special Session: Values of Young Asia Pacific Consumers: Consumption, Tradition and Innovation

Chair: Siok Kuan TAMBYAH

Values and Consumption Behaviors of Young Adults in Singapore

Siok Kuan TAMBYAH (National University of Singapore, Singapore), Ah Keng KAU (National University of Singapore, Singapore), Kwon JUNG (National University of Singapore, Singapore) & Soo Jiuan TAN (National University of Singapore, Singapore)

Traditional Values versus Modern Values: Measuring Status Orientations in the Context of Vietnam, a Transitional Economy

Thi Tuyet Mai NGUYEN (National Economics University, Vietnam)

Value Systems and Consumer Innovativeness

Daniel John CHESSON (Southern Cross University, Australia)




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